Website Optimisation for SEO & Website Performance


Understanding website performance is tough, and there are too many uncertainties, and too much false information available online. I'm here to set it straight, what to focus on, how to focus on it, and you can improve your search engine rankings by performing on-page speed optimizations. Most important takeouts: Focus on optimization of images, and assets such as CSS and JS, these will improve your load time the quickest. Install and implement a CDN to improve the localization of assets closest to where the end-user is located. Lazyload images and load unrequired JS after the first-contentful load. Make sure you're not focusing on total load time, but first-contentful load times as these are the numbers Google, Bing, and Other Search engines care about. Make use of multiple performance tools, each tool offers different insights, and not one tool is perfect. Using multiple tools will help identify the best way forward. I use a bunch of tools in the video, it's only fair to include them in the description and ensure they're easily accessible. GTMetrix: https://gtmetrix.com/ PageSpeed Insights: https://developers.google.com/speed/p... Yellow Lab Tools: https://yellowlab.tools/ Pingdom: https://tools.pingdom.com/ Uptrends: https://www.uptrends.com/ Batchspeed: https://batchspeed.com/test/ Imagekit: https://imagekit.io/ CloudFlare: https://www.cloudflare.com/ Kraken.io: https://kraken.io/ TinyPNG: https://tinypng.com/ These tools combined will help improve your performance with the least amount of effort, and in our follow up videos, we will show you how to dive in, and make these changes on a real client. ------- sitecentre 1300 755 306 PO Box 290, Caloundra, 4551 https://www.sitecentre.com.au/

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