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Article Originally Posted To:  https://www.sitecentre.com.au/blog/the-art-of-podcast-marketing Whether you’re new to podcasting or already immersed in the complexities of trying to make one you already have to work better, here’s what you need to know about making the best one possible that works for you. Starting a podcast is not the most difficult thing in the world to do, but it does take some planning for it to be successful. In this tutorial, we’ll walk you through the complexities of making a podcast the right way. Choose the topic Decide on a topic that you are interested in and are sure you can help your audience relate to is one of, if not the most important factor to consider. It needs to be on a particular niche or topic that others will find just as interesting as you do. Narrow the concept down to something you can talk about for multiple episodes and, hopefully, expand on later as the site gets more popular. If you're not interested in the topic, creating relatable

Understanding website performance is tough, and there are too many uncertainties, and too much false information available online. I'm here to set it straight, what to focus on, how to focus on it, and you can improve your search engine rankings by performing on-page speed optimizations. Most important takeouts: Focus on optimization of images, and assets such as CSS and JS, these will improve your load time the quickest. Install and implement a CDN to improve the localization of assets closest to where the end-user is located. Lazyload images and load unrequired JS after the first-contentful load. Make sure you're not focusing on total load time, but first-contentful load times as these are the numbers Google, Bing, and Other Search engines care about. Make use of multiple performance tools, each tool offers different insights, and not one tool is perfect. Using multiple tools will help identify the best way forward. I use a bunch of tools in the video, it's only fai