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Article Originally Posted To:  https://www.sitecentre.com.au/blog/the-art-of-podcast-marketing Whether you’re new to podcasting or already immersed in the complexities of trying to make one you already have to work better, here’s what you need to know about making the best one possible that works for you. Starting a podcast is not the most difficult thing in the world to do, but it does take some planning for it to be successful. In this tutorial, we’ll walk you through the complexities of making a podcast the right way. Choose the topic Decide on a topic that you are interested in and are sure you can help your audience relate to is one of, if not the most important factor to consider. It needs to be on a particular niche or topic that others will find just as interesting as you do. Narrow the concept down to something you can talk about for multiple episodes and, hopefully, expand on later as the site gets more popular. If you're not interested in the topic, creating relatable

Understanding website performance is tough, and there are too many uncertainties, and too much false information available online. I'm here to set it straight, what to focus on, how to focus on it, and you can improve your search engine rankings by performing on-page speed optimizations. Most important takeouts: Focus on optimization of images, and assets such as CSS and JS, these will improve your load time the quickest. Install and implement a CDN to improve the localization of assets closest to where the end-user is located. Lazyload images and load unrequired JS after the first-contentful load. Make sure you're not focusing on total load time, but first-contentful load times as these are the numbers Google, Bing, and Other Search engines care about. Make use of multiple performance tools, each tool offers different insights, and not one tool is perfect. Using multiple tools will help identify the best way forward. I use a bunch of tools in the video, it's only fai

Search engine optimisation has become a scary place. Research, AI and machine learning have revolutionised the internet. From monitoring our browsing behaviours to accessible data. A shift in marketing that sees world-leading businesses losing their advantage of benefiting from sophisticated data analysis. Where small businesses are now able to use this data to grow as quickly as the giants. Over recent years, case studies, and researchers have come out with some amazing marketing stats. From SEO, search, video, mobile, conversion rate data and even voice search. Some statistics more believable than others, whilst giving us a glimpse into the future and what it may hold for the world of digital marketing. Tools available online have made it easy for the average company to gain access to an infinite library of data. Data that helps improve everything from conversion rates to user behavior and improved SEO. Popular software tools gloating about the sizes of their databases, an

Designing the Interview Academy website was an absolute pleasure. The team at sitecentre worked hard to get it both designed, and coded for absolute peak performance.

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Read the original here . Having a website for a local business now days is one of the most important elements of a business. Having somewhere for your customers to go to read about you, your business and what you do in the beginning. It’s not as simple as throwing together a pretty landing page and hoping the customers come. It’s a well throughout design coded to perfection and potentially the first experience your customers have with your brand. With  300,000 Local Sunshine Coast residence  and tens of thousands of businesses. You’re competing against your direct competition as the brand of choice. If you’re a local business and don’t already have a website, you’re not alone. “ 50% of small businesses don’t have a website  with a large part having no online presence. 60% of small business owners say they don’t have time to launch a website” Whilst 62% of Australians will stop considering a business if they  can’t find information about it online . 83% of customers say